Pierre Zéro Prestige Blanc Featured in Madame Figaro
In its article “Sans alcool: Le Grand Bluff”, Madame Figaro delves into the art of pairing festive dishes with alcohol-free beverages, catering to the tastes of abstainers, flexi-drinkers, and curious gourmets alike. Among the highlighted recommendations,...
Chavin’s Study Highlighted in Vitisphère
In its article “French Flexi-Drinkers: Sometimes Wine, Sometimes Alcohol-Free Wine”, Vitisphère sheds light on a key trend: the rise of consumers who alternate between traditional wine and alcohol-free options depending on the occasion. This evolution...
Spotlight on Alcohol-Free and Dry January by Dis-leur !
Following our recent press conference, the regional media outlet Dis-leur ! published an article highlighting the rise of alcohol-free alternatives and the growing success of the Dry January movement in France. The article delves into shifting consumer habits and the...
