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Dry January: A Key Moment to Rethink Consumption Habits by TF1

Dry January: A Key Moment to Rethink Consumption Habits by TF1

A recent report on the TF1 8 PM News spotlights Dry January, or “Sober January,” as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than 10 million participants are joining this collective...
Dry January: A Shift Toward Balanced Lifestyles

Dry January: A Shift Toward Balanced Lifestyles

In its article titled “Dry January: More Than a Quarter of French People Plan to Abstain From Alcohol in January”, Le Figaro examines the growing appeal of Dry January, which now resonates with a significant portion of the French population. According to a...
The Rise of Alcohol-Free Beverages: A Growing Trend

The Rise of Alcohol-Free Beverages: A Growing Trend

A recent report by France Info highlights the shift in French consumption habits toward alcohol-free alternatives. In 2024, more than a quarter of French people reported consuming these beverages, with an even higher proportion—41%—among those aged 26-35. With its...
Maison Chavin Mentioned in Elle: A Milestone for Dry January

Maison Chavin Mentioned in Elle: A Milestone for Dry January

In its article titled “Dry January: Here’s How Many French People Are Ready to Take on the Zero-Alcohol Challenge”, Elle highlights a notable shift in French consumption habits. According to a study conducted by CSA for Maison Chavin, 12% of French...