In its January 2025 issue, Rayon Boissons dives into the growing popularity of Dry January. According to a YouGov survey conducted for the feature, 38% of French people plan to participate in this challenge in 2025, underscoring its increasing societal impact. The...
In a recent article by Franck Stassi, Usine Nouvelle highlights the expertise of Maison Chavin, based in Béziers, and its pioneering role in the production of dealcoholized wines. The piece offers a behind-the-scenes look at the cutting-edge technology and unique...
In its January 10–11 supplement, Madame Figaro explores the growing phenomenon of Dry January, a movement reshaping the social experience through joyful sobriety. According to the Chavin-CSA Observatory, 47% of Dry January participants maintain reduced alcohol...
During the Déjà Debout program on France Inter, Mathilde Boulachin, founder and CEO of Maison Chavin, was invited by Marion L’Hour to discuss Dry January, the sobriety challenge reshaping consumption habits in France and beyond. Speaking to France Inter listeners,...
In a detailed article, Midi Libre explores the findings of the CSA study commissioned by Maison Chavin, shedding light on evolving consumption habits in France. Dry January, far from being a simple New Year’s challenge, is emerging as a transformative movement...
