In its Europe Matin program and an accompanying article, Europe 1 delves into the rise of Dry January and the burgeoning alcohol-free market. This challenge, attracting more and more French participants, embodies a collective pursuit of festive sobriety and...
During its show “RTL Petit Matin Week-End”, RTL featured a report on Dry January, highlighting new consumption trends and alcohol-free alternatives. The Maison Chavin was recognized for its pivotal role in transforming consumer habits and expectations....
In a recent article, ELLE draws on data from the Chavin-CSA Observatory to highlight the growing popularity of Dry January. In 2025, 12% of French people are expected to participate for the first time, reflecting a collective shift in attitudes toward alcohol...
A recent report on the TF1 8 PM News spotlights Dry January, or “Sober January,” as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than 10 million participants are joining this collective...
In its article titled “Dry January: More Than a Quarter of French People Plan to Abstain From Alcohol in January”, Le Figaro examines the growing appeal of Dry January, which now resonates with a significant portion of the French population. According to a...
