Dry January: Maison Chavin at the Center of RTL Discussions
During its show “RTL Petit Matin Week-End”, RTL featured a report on Dry January, highlighting new consumption trends and alcohol-free alternatives. The Maison Chavin was recognized for its pivotal role in transforming consumer habits and expectations....
The Chavin-CSA Observatory Cited in ELLE for Dry January
In a recent article, ELLE draws on data from the Chavin-CSA Observatory to highlight the growing popularity of Dry January. In 2025, 12% of French people are expected to participate for the first time, reflecting a collective shift in attitudes toward alcohol...
Dry January: A Key Moment to Rethink Consumption Habits by TF1
A recent report on the TF1 8 PM News spotlights Dry January, or “Sober January,” as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than 10 million participants are joining this collective...
