In its article titled “Dry January: Why the Alcohol-Free Month Has Become a Real Business”, Le Parisien examines the rise of this collective challenge and its impact on consumption habits. The study conducted by CSA for Maison Chavin reveals that 10...
In its report titled “Dry January: An Alcohol-Free Challenge Between Popularity and Lobbyist Pressure”, France 24 explores the growing impact of Dry January in France. The study conducted by CSA for Maison Chavin is highlighted, showing that 10 million...