Maison Chavin, the global leader in non-alcoholic wines, continues its international expansion by entering the U.S. market. Building on its expertise and premium product range, Chavin has recently signed a strategic partnership with Kobrand Corporation, a key player in the U.S. wine and spirits industry and a partner of the prestigious Taittinger Champagnes.
This partnership marks a crucial milestone in Chavin’s growth strategy, as the company aims to meet the growing demand for alcohol-free alternatives in an evolving American market. As highlighted by Magazine Challenges in its August 29, 2024 issue, “Chavin (Hérault), a specialist in non-alcoholic wines, sets out to conquer the U.S. market.” This agreement with Kobrand opens new horizons, further strengthening Chavin’s international presence while solidifying its position as a pioneer in non-alcoholic wines.
Chavin’s expansion into the U.S. has also been featured in several economic publications. Les Échos reports: “Non-alcoholic wine: Maison Chavin takes on the U.S.”, describing the collaboration with Kobrand as a strategic opportunity to address the increasing demand for alcohol-free beverages. This initiative aligns with the growing “nolo” trend (no or low alcohol), which is gaining traction among health-conscious and innovation-driven consumers.
Le Journal des Entreprises adds that this alliance with Kobrand “accelerates Chavin’s presence in the U.S. market,” a market where the Hérault-based company sees great growth opportunities.
In addition to these major articles, other outlets such as La Lettre M and Les Indiscrétions have also underscored the significance of this expansion. The broad media coverage illustrates how this partnership is a strategic leap forward for Chavin, as it continues its path toward international success. Recently, La Gazette de Montpellier, in its September 16, 2024 edition, described Mathilde Boulachin as the ‘queen of non-alcoholic wine’ and highlighted Chavin’s exceptional growth strategy, particularly through its partnership with Kobrand. This widespread media coverage underscores just how strategic this partnership is for Chavin, as the company continues to pave its way toward international success.
