A methodological first to better understand consumption trends and French participation intentions.
For over 15 years, Maison Chavin, a pioneer in the world of alcohol-free wines, reveals the exclusive results of the Chavin-CSA Observatory, a study conducted in partnership with CSA Research Institute. This unprecedented survey, carried out at the end of 2024, provides invaluable insights into alcohol-free wine consumption in France and the participation intentions for Dry January 2025.
Combining rigorous methodology and unparalleled statistical representation, the study highlights:
- The latest consumption trends for alcohol-free wines,
- The consumer profiles of French participants,
- Key indicators regarding the evolution of Dry January participation.
The alcohol-free movement, now essential, is experiencing exponential growth, driven by responsible consumption habits and evolving consumer expectations. With this study, Maison Chavin reaffirms its commitment to anticipating societal trends and strengthens its position as the global leader in premium alcohol-free wines, distributed in over 65 countries.
As Chavin approaches its 15th anniversary, the brand continues to innovate, observe, and decode tomorrow’s behaviors, offering increasingly relevant and sophisticated alternatives.
Relive the full presentation of the study here: Replay link
Learn more: Contact us to discover our range of alcohol-free wines: hello@pierre-chavin.com
