In its article “French Flexi-Drinkers: Sometimes Wine, Sometimes Alcohol-Free Wine”, Vitisphère sheds light on a key trend: the rise of consumers who alternate between traditional wine and alcohol-free options depending on the occasion.
This evolution reflects a growing desire for balance between enjoyment, moderation, and contemporary lifestyles. These “flexi-drinkers” embody a new way of consuming, prioritizing responsible choices without compromising the tasting experience.
The article also highlights the pivotal role of innovative players like Chavin, who offer high-quality alcohol-free alternatives. By combining winemaking expertise with modern consumer expectations, we actively contribute to this transformation of the market.
👉 Read the full article on Vitisphère: https://www.vitisphere.com/actualite-103464-des-francais-flexibuveurs-tantot-de-vin-tantot-de-vin-sans-alcool.html
