In its January 2025 issue, Rayon Boissons dives into the growing popularity of Dry January. According to a YouGov survey conducted for the feature, 38% of French people plan to participate in this challenge in 2025, underscoring its increasing societal impact.
The article highlights a significant trend: younger generations, particularly women aged 18 to 34, are embracing healthier lifestyles and reevaluating their relationship with alcohol. This shift aligns with a rising curiosity for responsible alternatives like non-alcoholic wines.
As a pioneer in the non-alcoholic wine sector, Chavin leverages this momentum to showcase its innovative processes, such as vacuum distillation, which preserve the essence of fine wine while meeting the demand for sobriety and pleasure.
👉 Explore the full article in Rayon Boissons and discover how this revolution in conviviality is shaping new consumer habits.
