Chavin contributes to strategic discussions on the future of the wine aisle in mass retail
At the 2025 edition of Atelier du Vin, hosted by Rayon Boissons, Maison Chavin had the privilege of joining a key event that brought together leading decision-makers from the French mass retail industry.
Centered around a timely and thought-provoking theme — “The wine aisle and the alcohol-free revolution” — Mathilde Boulachin, founder and CEO of Chavin, was invited to share her vision of a market undergoing profound transformation. Her insights highlighted the category’s growth potential, shifting consumer expectations, and the need for a bold, premium alcohol-free offering.
This high-level exchange offered a valuable platform to reflect on the evolution of the wine aisle in supermarkets, with a forward-looking perspective rooted in innovation, diversification, and changing consumption habits.
A warm thank you to Yves Denjean, Olivier Dauvers, Chloé Queffeulou, and the entire Rayon Boissons team for their thoughtful curation and generous welcome.
