In the Press This Morning: Maison CHAVIN and the Challenges of Exporting to the U.S. Market - Pierre Chavin •
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Chavin - In the Press This Morning: Maison CHAVIN and the Challenges of Exporting to the U.S. Market
04 Apr.2025
Chavin - In the Press This Morning: Maison CHAVIN and the Challenges of Exporting to the U.S. Market

Thank you to Midi Libre for highlighting Maison CHAVIN’s international ambitions, with a particular focus on the strategic U.S. market for our alcohol-removed wines.

In its April 3rd, 2025 edition, the French daily reports on the intervention of Mathilde Boulachin, founder and CEO of Maison CHAVIN, at the 2025 “Atelier du Vin”. The event addressed major challenges facing French wine exporters, especially in light of the impending rise in U.S. import taxes on alcoholic beverages.

“We must define the right path forward with our American partners—otherwise, market erosion will be inevitable,” emphasized Mathilde Boulachin.

Navigating a Shifting Landscape in the U.S. Market

With exports to over 60 countries, Maison CHAVIN is a global leader in premium alcohol-free wine alternatives. The North American market, a key driver of the growing no & low alcohol movement, is more strategic than ever for our growth.

In this shifting context, our strength lies in agility, adaptability, and the trust we’ve built with local partners, enabling us to keep promoting ethical, sophisticated alcohol-free options tailored to today’s evolving consumption patterns.

📌 Read the full article in Midi LibreClick here

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