The prestigious magazine ELLE Languedoc-Roussillon recently highlighted Mathilde Boulachin, founder and CEO of Maison Chavin. In a captivating article, Mathilde shares her unique journey, which has established Chavin as an undeniable leader in the world of non-alcoholic wines.
A visionary in non-alcoholic wines
Reflecting on her bold decision to launch alcohol-free wines in 2011, Mathilde Boulachin foresaw a growing demand for beverages that combine pleasure and sobriety. As she explains in the article, this initiative was born from her personal experience during her maternity, when she wanted to continue enjoying the taste of wine without consuming alcohol. As a visionary, she immediately seized the opportunity to offer a high-quality alternative to wine lovers. At the time, few brands were present in this market, but Chavin quickly distinguished itself thanks to its commitment to premium quality.
An impressive international expansion
The article also highlights the brand’s impressive international growth, now present in 65 countries, with a significant portion of its revenue coming from the non-alcoholic sector. This success in exports is the result of Mathilde’s experience in international trade, coupled with a rigorous strategy focused on quality and innovation. Today, Chavin is a key player in the “nolo” (no or low alcohol) movement, which particularly resonates with younger generations, who are increasingly mindful of their well-being and health.
A local and global footprint
Despite being a globally renowned brand, Chavin remains deeply rooted in its Béziers terroir. In the article, Mathilde Boulachin shares with ELLE her favorite spots, including Caves Notre-Dame in Béziers and local markets, reflecting her deep connection to the region. This unique blend of global reach and local essence is at the core of Chavin’s identity.
With this new spotlight, Chavin continues to assert its leadership in the non-alcoholic beverage sector, while remaining true to its core values: innovation, quality, and well-being.
