The professional media outlet L’Hôtellerie Restauration highlights the findings of our December 17th press conference in its article titled “12% of French People Will Participate in Dry January for the First Time This January.”
The article explores the growing momentum of the Dry January movement in France, particularly with the addition of new participants, and delves into the motivations of consumers seeking high-quality alcohol-free alternatives. It also underscores the role of innovative players like Chavin, who support this trend with a comprehensive range of alcohol-free wines designed to meet the needs of both hospitality professionals and their clients.
This recognition in a specialized media outlet reflects the growing interest among professionals in solutions that align with more responsible consumption patterns, without sacrificing the tasting experience.
👉 Read the full article on L’Hôtellerie Restauration: Link to the article
A big thank you to the editorial team at L’Hôtellerie Restauration for highlighting our commitments and vision for alcohol-free options.
