In its article titled “Dry January and Veganuary: A Post-Holiday Trend!”, NéoRestauration showcases the rising prominence of Dry January and alcohol-free alternatives, supported by insights from the Chavin study conducted with CSA.
The article reveals that 55% of alcohol-free wine consumers are aged 18 to 34, compared to only 25% of wine consumers overall. This trend highlights the growing openness of French consumers to alcohol-free options, with nearly 50% of enthusiasts adopting this lifestyle over the past two years.
This momentum is further evidenced by the surge in available offerings: de-alcoholized wines, alcohol-free cocktails, spirits, and an increasing number of recipes appearing on restaurant menus. As a pioneer in the alcohol-free beverage sector, Chavin supports this evolution with refined cuvées that align with the growing demand for responsible and inclusive choices.
👉 Read the full article on NéoRestauration: Link to the article
A heartfelt thank you to NéoRestauration for this recognition and for highlighting the shift in consumption habits toward more responsible and inclusive choices.
