Alcohol-free wine and the Dry January phenomenon in the spotlight
Yesterday, Chavin hosted a press conference in partnership with the CSA (Research Institute) to unveil a groundbreaking study on consumer behavior surrounding alcohol-free wine and the growing trend of Dry January.
This initiative aims to better understand consumer expectations and highlight the shift toward more responsible and moderate consumption habits. The study revealed key figures that confirm the increasing enthusiasm for alcohol-free alternatives, particularly in January, the emblematic month of sobriety.
The article published by Rayon Boissons, written by Chloé QUEFFEULOU, explores these trends and presents the results of the study, shedding light on a rapidly growing category. This publication represents another milestone in recognizing Chavin as a leading innovator and creative force in the alcohol-free beverage industry.
Recognition for Chavin and a growing movement
For over a decade, Chavin has been dedicated to offering premium alcohol-free alternatives that meet the evolving expectations of consumers worldwide. Being at the forefront of this dynamic movement is a testament to the impact of our products and our commitment to values such as ethics, consumer well-being, and environmental respect.
We extend our heartfelt thanks to Rayon Boissons for this feature and their support in highlighting this innovative and rapidly growing category.
📖 Read the full article here: Rayon Boissons – The Dry January Phenomenon in Five Key Figures
Would you like to learn more about our study or our range of alcohol-free wines? Feel free to contact our team via our contact page.
