A recent report on the TF1 8 PM News spotlights Dry January, or “Sober January,” as an opportunity for millions of French people to reconsider their relationship with alcohol. In 2025, more than 10 million participants are joining this collective challenge, signaling a significant shift in consumption patterns.
Maison Chavin, with its de-alcoholized wines, aligns perfectly with this movement. Each cuvée is carefully crafted to deliver a sensory experience that meets the expectations of wine enthusiasts. Dry January highlights a new paradigm where sobriety, enjoyment, and innovation intersect.
As sales traditionally double during this month, it is also a pivotal time to introduce our products to new consumers seeking modern, responsible, and high-quality alternatives.
👉 Watch the full report on TF1: Link to the report
