In its article titled “Dry January: More Than a Quarter of French People Plan to Abstain From Alcohol in January”, Le Figaro examines the growing appeal of Dry January, which now resonates with a significant portion of the French population.
According to a study conducted by CSA for Maison Chavin, 12% of French participants will take on this challenge for the first time in 2025. This figure highlights a profound shift in consumption habits, with a focus on healthier lifestyles and the growing importance of festive sobriety.
Maison Chavin supports this movement by offering alcohol-free alternatives that seamlessly blend tradition and innovation. Our cuvées provide a refined experience for those seeking to balance enjoyment and moderation. This evolution reflects not just a trend but a collective commitment to adopting new, conscious, and responsible consumption practices.
👉 Read the full article on Le Figaro: Link to the article
