During its 6:30 AM news broadcast, Radio Classique highlighted the impact of Dry January, an initiative encouraging people to rethink their relationship with alcohol. The study conducted by CSA for Maison Chavin revealed that 10 million French participants engaged in the challenge in 2024, benefiting their health significantly.
This report underscores the importance of alcohol-free alternatives to support this societal trend. With its Chavin Zero range, Maison Chavin offers de-alcoholized wines that blend winemaking expertise with innovation, catering to the needs of modern consumers.
👉 Listen to the full report on Radio Classique: Link to the broadcast
