In its article titled “Dry January: Here’s How Many French People Are Ready to Take on the Zero-Alcohol Challenge”, Elle highlights a notable shift in French consumption habits.
According to a study conducted by CSA for Maison Chavin, 12% of French participants will take on Dry January for the first time in 2025. This figure reflects a growing trend where health, balance, and responsibility play a key role.
With its Chavin Zero range, Maison Chavin fully embraces this movement by offering premium de-alcoholized wines that combine taste and innovation. This modern approach resonates with a consumer base seeking new and responsible experiences.
👉 Read the full article on Elle: Link to the article
