In its article titled “Dry January: Why the Alcohol-Free Month Has Become a Real Business”, Le Parisien examines the rise of this collective challenge and its impact on consumption habits. The study conducted by CSA for Maison Chavin reveals that 10 million French participants engaged in Dry January in 2024, with a significant increase expected in 2025.
The article highlights the role of de-alcoholized wines in this movement, a trend led by brands like Maison Chavin, which offers elegant and modern alternatives through its Chavin Zero range. This shift reflects a profound evolution in consumer expectations, favoring more responsible and inclusive choices.
👉 Read the full article on Le Parisien: Link to the article
