In its report titled “Dry January: An Alcohol-Free Challenge Between Popularity and Lobbyist Pressure”, France 24 explores the growing impact of Dry January in France. The study conducted by CSA for Maison Chavin is highlighted, showing that 10 million French participants take on this collective challenge annually, reaping numerous benefits.
The article also highlights the shift in consumption habits and the role of alcohol-free alternatives in this context. With its Chavin Zero range, Maison Chavin establishes itself as a key player in this transition, offering solutions tailored to the needs of consumers seeking festive sobriety.
👉 Read the full article on France 24: Link to the article
