During the Déjà Debout program on France Inter, Mathilde Boulachin, founder and CEO of Maison Chavin, was invited by Marion L’Hour to discuss Dry January, the sobriety challenge reshaping consumption habits in France and beyond.
Speaking to France Inter listeners, Mathilde shared her expertise on this cultural revolution and the growing trend of joyful sobriety. She also highlighted the importance of alcohol-free alternatives, like Chavin Zéro wines, which allow everyone to enjoy convivial moments without compromising on pleasure.
A remarkable interview that reaffirms Chavin’s key role in driving change in consumption patterns.
👉 Listen to the podcast on France Inter: Replay here
