In an engaging episode of Georges Podcast, Mathilde Boulachin, founder of Chavin, unveils the inspiring journey and success secrets behind the first French company to pioneer de-alcoholized wines since 2010.
Through bold strategies, Chavin has established itself as a key player in the alcohol-free wine market, with a presence in over 65 countries and de-alcoholized wines now making up 50% of its revenue.
The episode highlights several pillars of Chavin’s success:
- Innovating to stand out: anticipating consumer needs and creating a unique category aligned with the “less but better” trend.
- Focusing on international growth: overcoming local barriers and driving expansion through an effective export strategy.
- Education as a strategic tool: raising awareness among distributors, restaurateurs, and consumers to encourage adoption of alcohol-free wines.
- Leveraging digital tools: building a direct channel with consumers through an online store and pioneering SEO strategies.
- A strong brand identity: ensuring impeccable product quality while promoting values of well-being and enjoyment.
👉 Thank you to Juliette Bory and Georges Agency for this exceptional opportunity to explore the foundations of our success.
🎙 Listen to the full episode: Podcast link
