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Dry January: A Revolution in Responsible Consumption with Chavin

Dry January: A Revolution in Responsible Consumption with Chavin

In its January 2025 issue, Rayon Boissons dives into the growing popularity of Dry January. According to a YouGov survey conducted for the feature, 38% of French people plan to participate in this challenge in 2025, underscoring its increasing societal impact. The...
Key Insights from Dry January Revealed by Chavin in Midi Libre

Key Insights from Dry January Revealed by Chavin in Midi Libre

In a detailed article, Midi Libre explores the findings of the CSA study commissioned by Maison Chavin, shedding light on evolving consumption habits in France. Dry January, far from being a simple New Year’s challenge, is emerging as a transformative movement...