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Dry January and the Alcohol-Free Market Explored on Europe 1

Dry January and the Alcohol-Free Market Explored on Europe 1

In its Europe Matin program and an accompanying article, Europe 1 delves into the rise of Dry January and the burgeoning alcohol-free market. This challenge, attracting more and more French participants, embodies a collective pursuit of festive sobriety and...
Dry January: Maison Chavin at the Center of RTL Discussions

Dry January: Maison Chavin at the Center of RTL Discussions

During its show “RTL Petit Matin Week-End”, RTL featured a report on Dry January, highlighting new consumption trends and alcohol-free alternatives. The Maison Chavin was recognized for its pivotal role in transforming consumer habits and expectations....