In its January 10–11 supplement, Madame Figaro explores the growing phenomenon of Dry January, a movement reshaping the social experience through joyful sobriety. According to the Chavin-CSA Observatory, 47% of Dry January participants maintain reduced alcohol consumption months after completing the challenge, signaling a profound shift in lifestyle habits.
This trend is especially popular among younger generations, with 55% of flexidrinkers under the age of 35. The movement isn’t just about abstinence—it celebrates a refined gustatory journey where non-alcoholic wines, such as Chavin Zéro Vin De France Pinot Noir, play a starring role. This de-alcoholized wine masterfully combines French winemaking heritage with modern innovation, offering an unparalleled sensory experience.
This feature in a prestigious publication solidifies Chavin’s position as a pioneer in sophisticated, festive, non-alcoholic alternatives.
