The magazine Terre de Vins delves into a study conducted by CSA for Maison Chavin, unveiling unique insights into the consumption trends driven by Dry January and alcohol-free wines.
According to the survey, Dry January is gaining traction in France, attracting a dynamic and engaged audience. In 2025, 12% of French people plan to participate for the first time, while 47% of participants say they intend to reduce their alcohol consumption afterward. This movement isn’t just for abstainers: 81% of participants drink wine, with 29% identifying as connoisseurs or experts.
A Groundbreaking Trend Shaping the Market
As Mathilde Boulachin, founder of Chavin, explains: “We are witnessing a consumption revolution. Alcohol-free wines are no longer a niche but a rapidly expanding category.” With 28% growth in the first half of 2024, the category appeals to wine enthusiasts and addresses societal challenges such as health and road safety.
Aiming for Michelin-Starred Tables
Chavin envisions its alcohol-free wines gracing fine dining establishments. “I dream of sommeliers asking, ‘A glass of champagne or a Chavin?’” shares Mathilde Boulachin. Through constant innovation and a commitment to preserving the essence of wine, Chavin aims to offer a sophisticated and high-quality alternative to consumers worldwide.
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