In its Europe Matin program and an accompanying article, Europe 1 delves into the rise of Dry January and the burgeoning alcohol-free market. This challenge, attracting more and more French participants, embodies a collective pursuit of festive sobriety and well-being.
The coverage highlights shifting consumption habits and underscores the importance of modern and responsible alternatives like those offered by Maison Chavin. Our de-alcoholized wines, rooted in French winemaking expertise, provide a tailored response to the growing demand for enjoyment and moderation.
👉 Discover the full article and podcast on Europe 1:
